ASAI

Designer A Sai Ta was born in Britain to a Vietnamese mother and Chinese father—as a boy, Ta’s fascination with fashion was sparked while watching his seamstress mother work and seeing his four sisters dressing up. Ta places his heritage at the forefront of his womenswear label ASAI, alluding to identity, race, and class through a kaleidoscope of vibrant colors. A Central Saint Martins’ graduate, Ta cut his teeth at The Row and YEEZY before launching ASAI in 2017. Revelling in technicolor tie-dye washes, Ta’s eponymous fashion venture immediate garnered cult status for its masterfully executed conceptualization and powerful iconoclast denotation. Expert textile manipulation techniques inspire refashioned versions of classic silhouettes, betokened in the designer’s signature Hot Wok shirt. T-shirts are packaged in Chinese take-out boxes, as one of many nods to his east-meets-west second-generation Londoner heritage. With a tongue-in-cheek philosophy of unsettling the status quo, sophisticated employment of nonconformist, intricate adornments are the driving force behind the brand's designs.

ASAI - Blue & Brown Lurex Turtleneck

ASAI

Blue & Brown Lurex Turtleneck

€580

ASAI - Beige & White Hot Wok Short Dress

ASAI

Beige & White Hot Wok Short Dress

€540

ASAI - Brown & Silver Lurex Flare Lounge Pants

ASAI

Brown & Silver Lurex Flare Lounge Pants

€455

ASAI - SSENSE Exclusive Blue & Green Hot Wok Turtleneck

ASAI

SSENSE Exclusive Blue & Green Hot Wok Turtleneck

€285