ASAI

Designer A Sai Ta was born in Britain to a Vietnamese mother and Chinese father—as a boy, Ta’s fascination with fashion was sparked while watching his seamstress mother work and seeing his four sisters dressing up. Ta places his heritage at the forefront of his womenswear label ASAI, alluding to identity, race, and class through a kaleidoscope of vibrant colors. A Central Saint Martins’ graduate, Ta cut his teeth at The Row and YEEZY before launching ASAI in 2017. Revelling in technicolor tie-dye washes, Ta’s eponymous fashion venture immediate garnered cult status for its masterfully executed conceptualization and powerful iconoclast denotation. Expert textile manipulation techniques inspire refashioned versions of classic silhouettes, betokened in the designer’s signature Hot Wok shirt. T-shirts are packaged in Chinese take-out boxes, as one of many nods to his east-meets-west second-generation Londoner heritage. With a tongue-in-cheek philosophy of unsettling the status quo, sophisticated employment of nonconformist, intricate adornments are the driving force behind the brand's designs.

ASAI - Orange Army Corset Belt

ASAI

Orange Army Corset Belt

€385 €150

ASAI - SSENSE Exclusive Green & Yellow Hot Wok Turtleneck

ASAI

SSENSE Exclusive Green & Yellow Hot Wok Turtleneck

€285.01 €217

ASAI - SSENSE Exclusive Orange & Pink Hot Wok Turtleneck

ASAI

SSENSE Exclusive Orange & Pink Hot Wok Turtleneck

€285.01 €219

ASAI - SSENSE Exclusive Red & Yellow Hot Wok Turtleneck

ASAI

SSENSE Exclusive Red & Yellow Hot Wok Turtleneck

€285.01 €219

ASAI - SSENSE Exclusive Blue & Green Hot Wok Turtleneck

ASAI

SSENSE Exclusive Blue & Green Hot Wok Turtleneck

€285.01 €237

ASAI - Tan Cargo Pocket Gown Trousers

ASAI

Tan Cargo Pocket Gown Trousers

€450.01 €279

ASAI - SSENSE Exclusive Black & Orange Hot Wok Turtleneck

ASAI

SSENSE Exclusive Black & Orange Hot Wok Turtleneck

€285

ASAI - Orange & Black Hot Wok Top

ASAI

Orange & Black Hot Wok Top

€290

ASAI - Orange & Burgundy Hot Wok Top

ASAI

Orange & Burgundy Hot Wok Top

€290

ASAI - SSENSE Exclusive Reversible Tan & Khaki Multipocket Vest

ASAI

SSENSE Exclusive Reversible Tan & Khaki Multipocket Vest

€740 €303

ASAI - Brown & Grey Knit Hot Wok Top

ASAI

Brown & Grey Knit Hot Wok Top

€405

ASAI - Brown & Silver Lurex Flare Lounge Pants

ASAI

Brown & Silver Lurex Flare Lounge Pants

€455

ASAI - Beige & White Hot Wok Short Dress

ASAI

Beige & White Hot Wok Short Dress

€540

ASAI - Blue & Brown Lurex Turtleneck

ASAI

Blue & Brown Lurex Turtleneck

€580

ASAI - Grey Bustier Dress

ASAI

Grey Bustier Dress

€970 €582

ASAI - Brown Patch Court Trousers

ASAI

Brown Patch Court Trousers

€700