Wheir Bobson Tech

Established as a workwear and school uniform company in 1969 by Toshiharu Ozaki, Bobson is an eminent heritage denim brand esteemed for its superior craftsmanship and industrial innovation. Recently rebranded as Wheir Bobson (coined from the words western and heir), the label builds on their traditional Japanese Americana aesthetic and avant-garde design approach to deliver a collection of refined denim essentials. Cut from high-end natural indigo-dyed materials, wide-leg jeans, utilitarian jackets, and vibrantly graphic t-shirts adorn oversized and exaggerated features, emphasizing Wheir Bobson's distinctly modern take on streetwear staples.

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