The Row Tech

The Row, named after London’s famous bespoke tailoring district, Savile Row, was established in 2006 by twin sisters Mary-Kate and Ashley Olsen. Initially conceived upon the duo’s desire to create the perfect t-shirt, the label has since evolved into a fully-fledged luxury womenswear label known for minimalist silhouettes and luxurious fabrics. While the actors-cum-designers have always had a unique aptitude for fashion, neither are formally trained. Rather, much of their craft was acquired on television and movie sets, where the twins spent hours observing the work of the wardrobe specialists who altered their garments. This attention to detail is evidenced across The Row’s women’s ready-to-wear, with exquisite tailoring and premium textiles becoming hallmarks of the label’s singular aesthetic. The line features elevated staples shrouded in subtle hues: finely-crafted leather accessories complement beautifully-draped shirts, skirts, and dresses, while relaxed knit sweaters, turtlenecks, and elegant woolen outerwear provide textural contrast. Revealing feminine strength and understated beauty through pieces of uncompromising quality, The Row has established itself as a leading force in luxury womenswear.

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