It’s not for you—it’s for everyone” is the motto of unisex label Telfar. Founded by Liberian-American designer Telfar Clemens, the brand has championed the value of inclusivity since its debut in 2005. Winning the CFDA in 2017, Telfar has achieved a deserved consecration within the fashion industry. Drawing inspiration from classic logos, typography, and timeless branding, Telar accesses the familiar collective memory to rebuild a new, all-inclusive American iconography. Approachable yet novel, the label’s pieces are everyday staples with an irreverent twist. Women’s patchworked hoodies adorned with almost-recognizable logos, graphic t-shirts, printed bowling shirts, and tank tops all receive the Telfar treatment, imbuing the items with a contemporary irony while delivering on the brand’s value. Shoulder bags and leather totes emblazoned with the label’s “T” logo serve as understated yet bold accessories. Telfar is now, more than ever, a brand for everyone.