SSENSE is now available in Chinese. All duties, taxes, and broker fees included.
Artists, models, and twin sisters Giulia and Camilla Venturini launched handbag label Medea in 2018 with the intention of creating the next ‘it’ bag. Self-proclaimed ‘provocateurs’, the duo settled upon a luxe leather rendition of the shopping bag, toying with the idea that it could be mistaken for its plastic protoype from afar. Minimalist and tongue-in-cheek, the Prima bag—Italian for first—merges a nostalgia for 90’s sophistication with fashion’s current predilection for irony. An instant hit, the bag quickly amassed a digital following, its bold structural silhouette punctuating the Instagram feeds of millennial tastemakers. Crafted from matte calfskin in Verona, Italy and stamped with a subtle foil logo, the Prima arrives in an assortment of bold colors and sizes, from the micro to the maxi. Combining straightforward design principles with an intuition for fashion’s ever-shifting zeitgeist, Medea asserts itself as a promising new voice within the luxury handbag market.
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