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Fear of God
Since its launch in 2013, Jerry Lorenzo-helmed label Fear of God has become a de facto streetwear status symbol. The Los Angeles-based imprint capitalizes on the enduring appeal of sophisticated yet low-key unisex basics, channelling inspirations from grunge to hip-hop into minimalist distillations of the zeitgeist. As the label’s debut collection introduced a novel, layered silhouette, via its signature extra-long t-shirts and side-zip hoodies, to the menswear lexicon, Lorenzo continues to emphasize shape and proportion in his ongoing output. Oversized hoodies and sweatshirts, immaculately cut t-shirts, and slim-fit lounge pants redefine notions of luxury womenswear, inhabiting the spaces between tailoring and streetwise slouch. Lorenzo’s much-coveted Military sneaker adds to the designer’s repertoire of instant classics, offering a premium leather high-top design with neoprene panelling and hand-stitched reinforcements. Ongoing footwear collaborations with Nike and Vans continue to bolster Fear of God as an industry heavyweight.
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