Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Pink & Black Fleece Tiger Juju Sweater

Ashley Williams

Pink & Black Fleece Tiger Juju Sweater

$586.53 $334

Ashley Williams - SSENSE Exclusive White & Black Silk Slip Dress

Ashley Williams

SSENSE Exclusive White & Black Silk Slip Dress

$490.77 $329

Ashley Williams - Pink Corduroy Executive Blazer

Ashley Williams

Pink Corduroy Executive Blazer

$730.17 $270

Ashley Williams - Purple Executive Blazer

Ashley Williams

Purple Executive Blazer

$748.13 $254

Ashley Williams - Brown & Black Tiger Ray Dress

Ashley Williams

Brown & Black Tiger Ray Dress

$562.59 $203

Ashley Williams - Purple Work Trousers

Ashley Williams

Purple Work Trousers

$466.83 $177

Ashley Williams - Black & White Scribble Slip Skirt

Ashley Williams

Black & White Scribble Slip Skirt

$389.03 $148

Ashley Williams - Black & Transparent '100%' Clip-On Earrings

Ashley Williams

Black & Transparent '100%' Clip-On Earrings

$257.36 $144

Ashley Williams - Black Kate Tote

Ashley Williams

Black Kate Tote

$389.03 $140

Ashley Williams - SSENSE Exclusive White Scribble Tote

Ashley Williams

SSENSE Exclusive White Scribble Tote

$389.03 $132

Ashley Williams - SSENSE Exclusive Black & White Scribble Tropic Shirt

Ashley Williams

SSENSE Exclusive Black & White Scribble Tropic Shirt

$353.12 $127

Ashley Williams - Black & Transparent Flower Heart Clip-On Earrings

Ashley Williams

Black & Transparent Flower Heart Clip-On Earrings

$173.57 $125

Ashley Williams - Pink Tropic Shorts

Ashley Williams

Pink Tropic Shorts

$233.42 $121

Ashley Williams - Transparent 'Fuck' Hair Clip Set

Ashley Williams

Transparent 'Fuck' Hair Clip Set

$155.61 $120

Ashley Williams - Purple Executive Miniskirt

Ashley Williams

Purple Executive Miniskirt

$341.15 $113

Ashley Williams - Transparent 'Witch' Hair Clip Set

Ashley Williams

Transparent 'Witch' Hair Clip Set

$155.61 $112

Ashley Williams - White 'Beach Bum' One-Piece Swimsuit

Ashley Williams

White 'Beach Bum' One-Piece Swimsuit

$317.21 $111

Ashley Williams - Pink Corduroy Executive Miniskirt

Ashley Williams

Pink Corduroy Executive Miniskirt

$329.18 $99

Ashley Williams - SSENSE Exclusive White & Black Tropic Shorts

Ashley Williams

SSENSE Exclusive White & Black Tropic Shorts

$233.42 $98

Ashley Williams - Black 'Where Will You Spend Eternity?' Lounge Pants

Ashley Williams

Black 'Where Will You Spend Eternity?' Lounge Pants

$197.51 $97

Ashley Williams - Transparent 'Sad' Hair Clip Set

Ashley Williams

Transparent 'Sad' Hair Clip Set

$161.6 $95

Ashley Williams - SSENSE Exclusive Black & White Scribble One-Piece Swimsuit

Ashley Williams

SSENSE Exclusive Black & White Scribble One-Piece Swimsuit

$317.21 $95

Ashley Williams - Black 'Trust Me' Lounge Pants

Ashley Williams

Black 'Trust Me' Lounge Pants

$203.49 $94

Ashley Williams - Pink 'Beach Bum' Hoodie

Ashley Williams

Pink 'Beach Bum' Hoodie

$233.42 $91

Ashley Williams - SSENSE Exclusive Blue Ashley Jeans

Ashley Williams

SSENSE Exclusive Blue Ashley Jeans

$287.28 $89

Ashley Williams - Black 'Where Will You Spend Eternity?' Hoodie

Ashley Williams

Black 'Where Will You Spend Eternity?' Hoodie

$233.42 $82

Ashley Williams - SSENSE Exclusive Pink 'Save The Planet' Hoodie

Ashley Williams

SSENSE Exclusive Pink 'Save The Planet' Hoodie

$245.39 $81

Ashley Williams - Black 'Retired and Loving It' Hoodie

Ashley Williams

Black 'Retired and Loving It' Hoodie

$233.42 $79

Ashley Williams - Orange & Black Vans Edition Style 93 Sneakers

Ashley Williams

Orange & Black Vans Edition Style 93 Sneakers

$113.72 $72

Ashley Williams - White 'Beach Bum' T-Shirt

Ashley Williams

White 'Beach Bum' T-Shirt

$173.57 $64

Ashley Williams - White Long Sleeve 'Thank You' T-Shirt

Ashley Williams

White Long Sleeve 'Thank You' T-Shirt

$185.54 $61

Ashley Williams - Black & White Tie-Dye 'Reincarnation' T-Shirt

Ashley Williams

Black & White Tie-Dye 'Reincarnation' T-Shirt

$155.61 $59

Ashley Williams - SSENSE Exclusive White 'Save The Planet' T-Shirt

Ashley Williams

SSENSE Exclusive White 'Save The Planet' T-Shirt

$179.55 $59

Ashley Williams - White 'Retired And Loving It' T-Shirt

Ashley Williams

White 'Retired And Loving It' T-Shirt

$155.61 $56

Ashley Williams - White 'Reincarnation' T-Shirt

Ashley Williams

White 'Reincarnation' T-Shirt

$155.61 $47

Ashley Williams - Pink & White Vans Edition Era Sneakers

Ashley Williams

Pink & White Vans Edition Era Sneakers

$95.76 $46