N.Hoolywood founder and creative director Daisuke Obana began his fashion career as a buyer and manager for a vintage clothing store in Tokyo before launching his own company in 2000. Drawing upon elements of classic military, American vintage sportswear, and traditional Japanese craftsmanship, the Kanagawa Prefecture native threads the line between modern subversion and casual refinement. Softly structured silhouettes are rendered in technical materials and graphic tones, showcasing the label's directional approach to streetwear. Boxy bomber jackets, oversized nylon parkas, sporty board shorts, and cropped lounge pants are elevated with colorblocked panelling and utilitarian finishings. Recurring collaborations, including a seasonal partnership with Reebok Classic, speak to the brand's momentum within streetwear.
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