Budapest-based AERON celebrates the modern woman’s complexity through an embrace of progressive minimalism. Established in 2012 by Hungarian designer Eszter Áron, the label playfully explores contrasting elements in its womenswear, crafting styles that blend tailored elegance with comfort and classic silhouettes with avant-garde aesthetics. The brand is dedicated to following an ethos of sustainable making, which is manifest in its use of ethically sourced materials and waste-reducing practices. Designed with care from its in-house atelier, AERON’s quality essentials are timeless luxury with a clearly articulated contemporary feel.