Founded in 1994 with its first flagship store in London's Soho district, iconic lingerie brand Agent Provocateur seeks to create women's undergarments that are, above all, empowering for women to wear. Since its inception, Agent Provocateur has gone on to become a global empire with Sarah Shotton taking over as creative director in 2010. Maintaining the label’s founding principles, impeccable craftsmanship, and avant-garde design sensibilities, Shotton has reinvented what lingerie is and can be. Thongs, bras, corsets, and garter belts arrive in beautiful fabrications of sheer mesh, lace, and satin fabrics, while delicate bows and criss-cross detailing add feminine charm. The collection also explores swimwear, offering bikinis and one-piece swimsuits with seductive cut-out constructions. Since its debut, Agent Provocateur has continued to create underpinnings that are at once provocative, theatrical, sensual, and playful, establishing itself as a leading force in lingerie design.
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