A_Plan_Application Dresses

A reaction to what she dubs as the disposability and instant redundancy of fashion, A_Plan_Application is a womenswear label created by Berlin-born and UK-based sculptor Anna Blessmann. A part of the Milan-based New Guards Group, which houses streetwear labels including Off-White and Heron Preston, A_Plan_Application stands apart from its peers based on a difference in design principles. Paralleling the creative process behind Blessmann’s sculptural output, the label’s ready-to-wear foregrounds the importance of silhouette, movement, and color. Each item, whether a calf-high leather boot or rib knit turtleneck sweater, features carefully-considered construction and tailoring. Featuring the most minimalist of details, Blessmann’s range of women’s ready-to-wear embodies an inherent sense of reflexivity, illustrated by the designer’s strict rejection of labels and logo branding. Androgynous garments, including apron-inspired wrap dresses and skirts, and tailored boiler suits, feature utilitarian silhouettes with the subtlest of feminine flourishes.

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