VIU T-Shirts

With the spirit of technical innovation and aesthetic futurism at its core, VIU has been pushing boundaries in the gamut of men’s luxury eyewear for upwards of thirty years. Under the creative direction of Fabrice Aeberhard, the Switzerland-based label unites handcrafted precision with cutting-edge engineering to deliver timeless yet forward-facing opticals. Straightforward frame shapes are cast in pristine acetate and stainless steel, while lenses employ the most advanced in scratch and glare-proof technologies. Though not entirely emancipated from dominant eyewear trends, the VIU line is unstuck from time, weaving together myriad reference points to deliver distinctive tweaks on time-honored eyewear designs. By contrasting avant-garde technology with traditional shapes, VIU suggests that the essence of futuristic design lies in constructional elements rather than avant-garde structures. Aeberhand’s background in industrial design translates to carefully-considered compositions that are committed to perfecting unique renditions of eyewear touchstones, expounding on the way in which multidisciplinary cultivation can be streamlined into a single, focused purpose.

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