Introducing the mentality of an artisanal workshop into the framework of internet-fuelled hype, Stay Made revels in its best-kept-secret status. Led by creative director Stefan Ayon, the New York-based label began its experimentation with leatherwork in 2012, attracting word-of-mouth buzz from a line of wallets before delving into a wider range of leather accessories, footwear, and ready-to-wear. In its current incarnation, Stay Made culls from a wide variety of influences, with reimagined workwear staples presented alongside paint-splattered finishes to centralize the primitive, showroom-fresh aesthetic that underlies the label’s handcrafted production methods. Elsewhere, clean-cut patterned shirting creates thought-provoking contrast when juxtaposed alongside rugged leather footwear, while unfussy messenger bags and bifold wallets solidify the staples for which the label is renowned. In spite of this eclecticism, Stay Made is unified by a meticulousness that is palpable in its sparingly-detailed designs, advancing a conception of minimalism that is not merely an aesthetic choice but rather an all-encompassing lifestyle. With sparse, limited-run collections ensuring an even-handed craftsmanship is applied to each piece, the admirable selectivity that lies at the crux of Stay Made’s ethos bespeaks the rewards of highly focused design.
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