Paul Smith by Mark Mahoney Shoes

Iconic figures Sir Paul Smith and tattoo artist Mark Mahoney of the Shamrock Social Club embark on a collision course of their respective worlds by serving a condensed collection of basics, tailored pieces, scarves, and leather wallets. Paul Smith's signature stripes are replaced with Mahoney's tattoos in printed, embossed, or embroidered format to replicate the permanence of the latter's usual ink markings. Imbuing personal meaning into iconography is a practice from which Mahoney has made a four decade-long career, from anonymous individuals to celebrities whose exposure spans the whole globe, each story is equally important. As such, the presence of Mahoney's tattoos on Smith's pieces extends this collection beyond the realm of pedestrian collaboration into something more meaningful.

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