LQQK Studio for Paul & Shark Crewnecks

New York-based graphic design powerhouse LQQK turns to the nautically-informed craftsmanship of Italian label Paul & Shark to deliver a collaborative collection built on the excitement fostered by fusing contrasting elements. Paul & Shark’s preppy inclinations collide with LQQK studio’s distinct visual identity to yield a streamlined collection of streetwear-influenced wardrobe staples. Colorblocked rugby shirts and dungarees reference the playful workwear of skate culture-informed apparel when accented by bold graphics, while straightforward lounge pants and sweatshirts bespeak Paul & Shark’s carefully-constructed approach to casual dress. Experimenting with bold typographies, LQQK injects distinct attitude into functionality-conscious menswear without sacrificing straightforward utility. In spite of their contrasting backgrounds, both labels share a mutual devotion to uncompromising craftsmanship, evident in LQQK’s screen-printing proclivity and the meticulous engineering of Paul & Shark’s sailing-ready garments. Effectively accentuating each other’s strengths, Brooklyn-bred edge fuses with Italian craft to form a singular identity.

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