Greg Lauren

Determined to define new wardrobe staples for the twenty-first-century man, L.A.-based painter-turned-designer, Greg Lauren, launched his eponymous label in 2011. Drawing inspiration from classic collegiate-wear, the nephew of esteemed American fashion designer Ralph Lauren emphasizes deconstruction and distressing techniques to transform iconic silhouettes into daringly new ready-to-wear pieces. Embracing a casual grunge-prep aesthetic, Lauren’s pieces exude a particular DIY-vibe with vintage military fabrics and repurposed denim featuring prominently throughout the collection. Lauren’s ability to fuse and transform seemingly discordant materials into playful new pieces allows the designer to challenge established conventions by exploring the principles of design from exciting new perspectives. Patchwork flannels, panelled jackets, paint-splattered jeans, and graphic t-shirts feature oversized pockets, embroidered crests, textured detailing, and asymmetric constructions. Lauren elevates the laid-back appeal of his label by paying meticulous attention to tailoring and detailing. Sourcing high-quality textiles and constructing the majority of garments by hand in L.A, Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression.

Greg Lauren - Black 50/50 Satin/Denim Bomber Jacket

Greg Lauren

Black 50/50 Satin/Denim Bomber Jacket

$3575

Greg Lauren - Black 50/50 Leather/Jersey Hoodie

Greg Lauren

Black 50/50 Leather/Jersey Hoodie

$3225

Greg Lauren - Blue Velvet Varsity Bomber Jacket

Greg Lauren

Blue Velvet Varsity Bomber Jacket

$2675

Greg Lauren - Ivory 50/50 Sherpa/Denim Jacket

Greg Lauren

Ivory 50/50 Sherpa/Denim Jacket

$2045

Greg Lauren - Blue & Red Long Mixed Plaid Kimono Coat

Greg Lauren

Blue & Red Long Mixed Plaid Kimono Coat

$1800

Greg Lauren - Blue & Grey 50/50 Denim/Terry Jeans

Greg Lauren

Blue & Grey 50/50 Denim/Terry Jeans

$1800

Greg Lauren - Black 50/50 Jersey/Denim Hoodie

Greg Lauren

Black 50/50 Jersey/Denim Hoodie

$1400

Greg Lauren - Black 50/50 Satin/Terry Lounge Pants

Greg Lauren

Black 50/50 Satin/Terry Lounge Pants

$1400

Greg Lauren - Green & Blue 50/50 Plaid/Denim Studio Shirt

Greg Lauren

Green & Blue 50/50 Plaid/Denim Studio Shirt

$1400

Greg Lauren - Blue 50/50 Plaid/Denim Studio Shirt

Greg Lauren

Blue 50/50 Plaid/Denim Studio Shirt

$1400

Greg Lauren - Black Long Borg Lounge Pants

Greg Lauren

Black Long Borg Lounge Pants

$1250

Greg Lauren - White Deconstructed Logo T-Shirt

Greg Lauren

White Deconstructed Logo T-Shirt

$380