Billy

Los Angeles-based men’s label Billy was founded in 2015 by former menswear stylist Holly Jovenall. Drawing inspiration equally from Jovenall’s rural Pennsylvania upbringing and her life in urban LA, the casualwear mark tells a distinctively American narrative of the convergences between country and city living. Showcasing specialized washing and aging techniques, manually distressed details, and hand-screened prints, all of Billy’s refined menswear basics are designed and handcrafted from the highest quality fabrics in Jovenall’s native Los Angeles. The simplicity and understated cool of Billy’s slouchy logo t-shirts, hoodies, and sweatshirts belies the label’s fine attention to tailoring and proportion, while collaborations with workwear giant Dickies elevates foundational utilitarian gear, including slim trousers, outerwear, and shirts, to the realm of sophisticated streetwear. The confluence of comfort, utility, and refinement, Billy’s multidirectional men’s wardrobe staples encompass the many facets of the modern American man.

Billy - Black Front Pocket POM Hoodie

Billy

Black Front Pocket POM Hoodie

$685

Billy - Grey Tie-Dye Flight Bomber Jacket

Billy

Grey Tie-Dye Flight Bomber Jacket

$1100

Billy - White Graphic Home Shirt

Billy

White Graphic Home Shirt

$550

Billy - Black Logo Pocket Cowboys T-Shirt

Billy

Black Logo Pocket Cowboys T-Shirt

$190

Billy - Grey Tonal Work Trousers

Billy

Grey Tonal Work Trousers

$605

Billy - Red Wool Flannel Check Shirt

Billy

Red Wool Flannel Check Shirt

$485

Billy - Black Classic Denim Work Jacket

Billy

Black Classic Denim Work Jacket

$1400

Billy - Tan Canvas Workwear Trench Coat

Billy

Tan Canvas Workwear Trench Coat

$1550

Billy - Tan Construction Panelled Trousers

Billy

Tan Construction Panelled Trousers

$550