I feel like a lot of the tailoring you guys do plays into this kind of ambiguity. You find yourself asking, “Is this a sweater? Is this a kaftan? Is it both?”
ZL: As consumers, Mike and I are the first people to run to a thing on a hanger that we don’t understand, like this weird puzzle. At the end of the day though, making ambiguous things like that can come off as though we didn’t finish the job or something. But, that ambiguity and classification is still something that I think is part of the brand identity, whether it’s about gender or size.
Are there things that seem too complicated to reproduce on an industrial scale? Is that something you guys think about with production?
ZL: No. I think if we care about it, we’ll figure out a way to produce it. The main reason our clothes cost what they do is because we care a lot about how they’re produced and who they’re produced by. That might mean we only make 15 of something, which is like paying for them as if they were samples. They’re all made in America. We talk to our fabricators and our team every day.