SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Yellow Down Mustang Jacket

SJYP

Yellow Down Mustang Jacket

$1365 $996

SJYP - Blue Denim Sherpa Jacket

SJYP

Blue Denim Sherpa Jacket

$775

SJYP - Reversible Off-White Sherpa Coat

SJYP

Reversible Off-White Sherpa Coat

$775

SJYP - Blue Denim Sherpa Rider Jacket

SJYP

Blue Denim Sherpa Rider Jacket

$1140 $764

SJYP - Brown Heavy Fleece Jacket

SJYP

Brown Heavy Fleece Jacket

$815 $693

SJYP - Off-White Hairy Fleece Jacket

SJYP

Off-White Hairy Fleece Jacket

$630

SJYP - Black Long Padding Jacket

SJYP

Black Long Padding Jacket

$1140 $547

SJYP - Off-White Neck Warmer Cardigan

SJYP

Off-White Neck Warmer Cardigan

$725 $529

SJYP - Blue Denim Destroyed Jacket

SJYP

Blue Denim Destroyed Jacket

$640 $454

SJYP - Blue Destroyed Jeans

SJYP

Blue Destroyed Jeans

$445

SJYP - Blue Denim Long Jacket

SJYP

Blue Denim Long Jacket

$660 $436

SJYP - Pink & Red Layered Muffler Pullover

SJYP

Pink & Red Layered Muffler Pullover

$640 $422

SJYP - Brown & Blue Layered Muffler Pullover

SJYP

Brown & Blue Layered Muffler Pullover

$640 $352

SJYP - Red Knit Ribbed Collar Dress

SJYP

Red Knit Ribbed Collar Dress

$510 $352

SJYP - Blue Side Destroyed Jeans

SJYP

Blue Side Destroyed Jeans

$425 $336

SJYP - Off-White PVC 'Blue Everyday' Two Way Tote

SJYP

Off-White PVC 'Blue Everyday' Two Way Tote

$320

SJYP - Yellow Corduroy Piping Trousers

SJYP

Yellow Corduroy Piping Trousers

$630 $309

SJYP - White Sherpa Bucket Bag

SJYP

White Sherpa Bucket Bag

$305

SJYP - Blue Denim Overalls

SJYP

Blue Denim Overalls

$600 $294

SJYP - Pink & White Stripe Puff Pullover

SJYP

Pink & White Stripe Puff Pullover

$470 $291

SJYP - Blue Denim Destroyed Long Skirt

SJYP

Blue Denim Destroyed Long Skirt

$415 $270

SJYP - Yellow Cable Knit Cardigan

SJYP

Yellow Cable Knit Cardigan

$550 $264

SJYP - Blue Denim Short Overalls

SJYP

Blue Denim Short Overalls

$570 $251

SJYP - Blue Denim Button Shorts

SJYP

Blue Denim Button Shorts

$330 $248

SJYP - Red Denim Fitted Jacket

SJYP

Red Denim Fitted Jacket

$540 $243

SJYP - Blue Denim Overalls

SJYP

Blue Denim Overalls

$540 $243

SJYP - Blue Distressed Jeans

SJYP

Blue Distressed Jeans

$410 $217

SJYP - Blue Denim Colorblocked Miniskirt

SJYP

Blue Denim Colorblocked Miniskirt

$360 $212

SJYP - Red Denim Button & Strap Bustier

SJYP

Red Denim Button & Strap Bustier

$520 $198

SJYP - Blue Destroyed Hem Jeans

SJYP

Blue Destroyed Hem Jeans

$390 $195

SJYP - Blue Denim Miniskirt

SJYP

Blue Denim Miniskirt

$430 $194

SJYP - Blue Denim Cut-Out Skirt

SJYP

Blue Denim Cut-Out Skirt

$375 $191

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$375 $191

SJYP - Blue Destroyed Semi Baggy Jeans

SJYP

Blue Destroyed Semi Baggy Jeans

$415 $191

SJYP - White & Blue Layered Bustier Blouse

SJYP

White & Blue Layered Bustier Blouse

$430 $189

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$405 $178

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$405 $178

SJYP - White Logo Long Sleeve T-Shirt

SJYP

White Logo Long Sleeve T-Shirt

$230 $175

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$405 $162

SJYP - Red Straight Jeans

SJYP

Red Straight Jeans

$355 $160

SJYP - Red Denim Miniskirt

SJYP

Red Denim Miniskirt

$355 $160

SJYP - Blue Denim Two-Tone Miniskirt

SJYP

Blue Denim Two-Tone Miniskirt

$345 $152

SJYP - White Multicolor Logo T-Shirt

SJYP

White Multicolor Logo T-Shirt

$235 $139

SJYP - Black Terry Logo Bucket Hat

SJYP

Black Terry Logo Bucket Hat

$145 $128

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$300 $126

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

$170 $119

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$240 $101

SJYP - SSENSE Exclusive White Terry Hat

SJYP

SSENSE Exclusive White Terry Hat

$140 $94

SJYP - White Terry Logo Bucket Hat

SJYP

White Terry Logo Bucket Hat

$145 $80

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$180 $76

SJYP - Blue 'Everyday' T-Shirt

SJYP

Blue 'Everyday' T-Shirt

$155 $68