Kirin

The playful experimentation that propelled Berlin-based DJ, producer, and fashion icon Peggy Gou into the spotlight of modern electronic music has found a new outlet with the launch of her women’s streetwear label, Kirin. After performing at an Off-White event, Gou was approached by industry powerhouse New Guards Group to channel her creative prowess into fashion design, spurring the parent company’s establishment of its first womenswear-focused brand. Named after Gou’s most-loved animal—the giraffe—in her Korean mother tongue, Kirin is largely a reflection of the multi-talented artist’s vibrant personal style and energetic personality. Gou manifests her stylistic inclinations in Kirin’s trademark color-blocking, easy-to-pair two-piece sets, and irreverent faux-fur and vinyl constructions, with the aim of equipping wearers with the boost of confidence she gets from her own wardrobe. Kirin’s signature graphics allude to divergent aspects of Gou’s life: Korean mythological motifs, including the lion-like beast ‘Haetae,’ evince an embrace of her heritage while club culture graphics illustrate her deep affinity for nightlife culture. Gou’s individuality is woven among Kirin’s vivid threads, setting the label apart from conventional approaches to women’s streetwear.

Kirin - Black & Multicolor Typo Jeans

Kirin

Black & Multicolor Typo Jeans

$535

Kirin - Green Faux-Fur Smiley Jacket

Kirin

Green Faux-Fur Smiley Jacket

$1065

Kirin - Off-White Haetae T-Shirt

Kirin

Off-White Haetae T-Shirt

$340

Kirin - Black & Multicolor Haetae Jeans

Kirin

Black & Multicolor Haetae Jeans

$535

Kirin - Green Faux-Fur Smile Bucket Hat

Kirin

Green Faux-Fur Smile Bucket Hat

$600

Kirin - Off-White Faux-Fur Smile Bucket Hat

Kirin

Off-White Faux-Fur Smile Bucket Hat

$600

Kirin - Black & Multicolor Virgin Wool Oversized Smiles Scarf

Kirin

Black & Multicolor Virgin Wool Oversized Smiles Scarf

$285

Kirin - Black Piping Cut-Out Track Jacket

Kirin

Black Piping Cut-Out Track Jacket

$725

Kirin - White & Multicolor Typo Shirt

Kirin

White & Multicolor Typo Shirt

$450

Kirin - White Basic Logo T-Shirt

Kirin

White Basic Logo T-Shirt

$285

Kirin - White & Multicolor Typo Trousers

Kirin

White & Multicolor Typo Trousers

$550

Kirin - Green Latex Miniskirt

Kirin

Green Latex Miniskirt

$490

Kirin - Black & Yellow Colorblocked Leather Miniskirt

Kirin

Black & Yellow Colorblocked Leather Miniskirt

$1150

Kirin - Black Denim 'Kirin' Typo Bucket Hat

Kirin

Black Denim 'Kirin' Typo Bucket Hat

$515

Kirin - Black Piping Track Pants

Kirin

Black Piping Track Pants

$550

Kirin - Red Latex Miniskirt

Kirin

Red Latex Miniskirt

$490