Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Brown Tiger Dolly Coat

Ashley Williams

Brown Tiger Dolly Coat

$975

Ashley Williams - SSENSE Exclusive Brown & Green Camo Jacket

Ashley Williams

SSENSE Exclusive Brown & Green Camo Jacket

$725

Ashley Williams - Brown Faux-Fur Leopard Puffa Jacket

Ashley Williams

Brown Faux-Fur Leopard Puffa Jacket

$675

Ashley Williams - Black Fleece Happy Sperm Juju Pullover

Ashley Williams

Black Fleece Happy Sperm Juju Pullover

$675

Ashley Williams - Purple Fleece Juju Pullover

Ashley Williams

Purple Fleece Juju Pullover

$675

Ashley Williams - SSENSE Exclusive Green Fleece Salem Tiger Hoodie

Ashley Williams

SSENSE Exclusive Green Fleece Salem Tiger Hoodie

$675

Ashley Williams - SSENSE Exclusive Green & Brown Camo Miriam Dress

Ashley Williams

SSENSE Exclusive Green & Brown Camo Miriam Dress

$650

Ashley Williams - SSENSE Exclusive Green & Black Tiger Pouch

Ashley Williams

SSENSE Exclusive Green & Black Tiger Pouch

$325

Ashley Williams - Purple & Black Tiger Pouch

Ashley Williams

Purple & Black Tiger Pouch

$325

Ashley Williams - SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

Ashley Williams

SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

$300

Ashley Williams - Silver Glitter Kate Tote

Ashley Williams

Silver Glitter Kate Tote

$300

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Hoodie

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Hoodie

$275

Ashley Williams - SSENSE Exclusive Green & Brown Camo Tropic Shorts

Ashley Williams

SSENSE Exclusive Green & Brown Camo Tropic Shorts

$275

Ashley Williams - Black & Transparent 'Fuck' Drop Earrings

Ashley Williams

Black & Transparent 'Fuck' Drop Earrings

$250

Ashley Williams - SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

Ashley Williams

SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

$250

Ashley Williams - Brown & Green Kate Tote

Ashley Williams

Brown & Green Kate Tote

$250

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Lounge Pants

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Lounge Pants

$235

Ashley Williams - Pink Cherub Devil Jogger Lounge Pants

Ashley Williams

Pink Cherub Devil Jogger Lounge Pants

$235

Ashley Williams - SSENSE Exclusive Black & Transparent  'Womyn' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Womyn' Hair Clips

$210

Ashley Williams - White Power Nap Long Sleeve T-Shirt

Ashley Williams

White Power Nap Long Sleeve T-Shirt

$210

Ashley Williams - SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

$185

Ashley Williams - SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

$185

Ashley Williams - White Cosmic Wonder T-Shirt

Ashley Williams

White Cosmic Wonder T-Shirt

$185

Ashley Williams - Black Bow Earrings

Ashley Williams

Black Bow Earrings

$185

Ashley Williams - Black & Transparent  'Bad' Hair Clips

Ashley Williams

Black & Transparent 'Bad' Hair Clips

$140