A.W.A.K.E. MODE

Eccentric and feminine womenswear label A.W.A.K.E. MODE—‘All Wonderful Adventures Kindle Ethusiasm’—was founded in 2012 by Russian-born and Belgian-raised multi-hyphenate designer Natalia Alaverdian. Drawing upon an eclectic variety of references, both global and personal, including costume history, film, nature, and Japanese art, the London-based brand’s idiosyncratic creations amply reinforce the venturesome ethos evoked by its acronymic name. Whimsical separates blow the contours of classic tailoring delightfully out of proportion, with origami-inspired pleats and folds adding sculptural intrigue to outerwear, and unexpected details such as oversized buttons and exaggerated slits lending an artfully deconstructed impression to trousers and tops. Lighthearted and girlish with a hint of playful irony, Alaverdian’s collections unveil a conceptual, narrative-driven approach to ready-to-wear.

A.W.A.K.E. MODE - Black Mailbox Bodysuit

A.W.A.K.E. MODE

Black Mailbox Bodysuit

$740

A.W.A.K.E. MODE - Beige & Brown Gingham Mailbox Turtleneck

A.W.A.K.E. MODE

Beige & Brown Gingham Mailbox Turtleneck

$640

A.W.A.K.E. MODE - Black Lucy Tote

A.W.A.K.E. MODE

Black Lucy Tote

$330

A.W.A.K.E. MODE - Beige Pirt Pants-Skirt

A.W.A.K.E. MODE

Beige Pirt Pants-Skirt

$1060

A.W.A.K.E. MODE - Beige Unbutton Me Seagull Top

A.W.A.K.E. MODE

Beige Unbutton Me Seagull Top

$925

A.W.A.K.E. MODE - Beige & Brown Gingham Kioto Rave Trousers

A.W.A.K.E. MODE

Beige & Brown Gingham Kioto Rave Trousers

$705

A.W.A.K.E. MODE - Beige Business Woman Shirt

A.W.A.K.E. MODE

Beige Business Woman Shirt

$895

A.W.A.K.E. MODE - Black Rollercoaster Blouse

A.W.A.K.E. MODE

Black Rollercoaster Blouse

$605

A.W.A.K.E. MODE - Black Rave Trousers

A.W.A.K.E. MODE

Black Rave Trousers

$625

A.W.A.K.E. MODE - White Small Padded Lucy Tote

A.W.A.K.E. MODE

White Small Padded Lucy Tote

$330

A.W.A.K.E. MODE - Tan Lucy Big Bag Tote

A.W.A.K.E. MODE

Tan Lucy Big Bag Tote

$1025

A.W.A.K.E. MODE - Black Patent Back-To-Front Trousers

A.W.A.K.E. MODE

Black Patent Back-To-Front Trousers

$880

A.W.A.K.E. MODE - Black Patent Trinity Coat

A.W.A.K.E. MODE

Black Patent Trinity Coat

$1740

A.W.A.K.E. MODE - Beige Mailbox Bodysuit

A.W.A.K.E. MODE

Beige Mailbox Bodysuit

$740

A.W.A.K.E. MODE - Black Patent Back-To-Front Skirt

A.W.A.K.E. MODE

Black Patent Back-To-Front Skirt

$730