Rock and roll has never been so stylish thanks to design team, Lucy Pinter and Flora Evans, who established Superfine in 2003. With the launch of this edgy line, men and women alike went crazy for the effortlessly cool designs. The collections are constantly evolving and pushing how we wear denim. Focusing on fit and fabric, these two ladies are continually changing silhouettes and bringing new elements to their innovative creations while still maintaining their punky London attitude. While denim and t-shirts have made Superfine a leader of rock star cool, it is the continual evolution of the label that keeps us coming back for more.