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French designers and brothers, Laurent and Arik Bitton, launched Iro in 2002. A modern, sexy spin on street-wear that is inspired by the effortlessness of Parisian chic style and attitude, Iro is a playful, flirtatious line of clothing. Based on the Japanese word for color, the brothers combine vintage prints with edgy looks to create a modern, laid-back approach to everyday dressing.