More than a pair jeans, Nudie is a way of thinking, a concept, a passion. Carefully made in Italy with the best quality denim, the best laundries and with extra value in detail, Nudie Jeans are made with love for real denim lovers. Premium Dry Denim is the heart and soul of the brand. Live as hard as you can in your dry Nudies and the indigo will mix with your body heat to create natural creases and crinkles. Once you put them on, it won't be long until they become your second skin.