Designer Chloe Lonsdale has denim in her blood: her father founded The Jean Machine, the first British denim emporium, her mother was a model for the original Made In Heaven designs and her godfather started Made In Heaven in 1969. It was only natural that Lonsdale eventually revive the brand, with one goal in mind: to reestablish it as the premium British jeans label. She is now well on her way to achieving her desire, with major fashion publications hailing its modern reincarnation. MIH Jeans is the new brand of the moment.