Alexander Mcqueen is known for both the emotional power and raw energy of his shows as well as the romantic, contemporary nature of the collections. Integral to the Mcqueen culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. Mcqueen's collections combine a working knowledge of bespoke british tailoring, the fine workmanship of the French haute couture atelier and the impeccable finish of Italian manufacturing.