California designers, Pamela Skaist-Levy and Gela Nash-Taylor, founded what was to become Juicy Couture in 1994, with the aim of making casual designer fashion that was fun, girly and accessible. Famous for creating the iconic velour tracksuits seen on celebrities like Madonna and Gwen Stefani, the duo now produce an extensive line of apparel, footwear, jewelry and handbags all sharing Juicy Couture's bold brand of fairytale sweetness.