Sweet Talk
Jessie Ware

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South London pop-soul singer Jessie Ware releases the video for her fourth single, Sweet Talk, from her debut album Devotion, released under PMR Records in 2011. Directed by Joel Wilson, the video is an aptly sweet representation of Ware as a young girl, performing alongside tiny versions of longtime Ware collaborator and producer, Julio Bashmore, and PMR labelheads, brothers Ben and Daniel Parmar; a playful complement to the track’s pop-infused, post R&B sound.

After the successful release of her 2012 single, Wildest Moments, Ware earned early notoriety for her collaborations with post-dubstep producer SBTRKT, and her long-standing partnership with house producer Julio Bashmore on singles like Running and 110% from her Mercury Prize nominated-album, Devotion.