ss13 campaign
Kate Moss for Rag & Bone

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Kate Moss fans will be pleased to see that she's returned as the face of the new rag & bone Spring 13 campaign. Shot by Alasdair McLellan in the Cotswolds, a range of hills in England that have been designated as an Area of Outstanding Beauty (insert joke about the hills not waking up for less than $10 000 a day here) the campaign emphasizes the label's more relaxed aesthetic for Spring and also serves as a nod to the brand's own British heritage. Despite the contrast between this season’s pastoral landscape and Fall 12's campaign, which featured Kate on a deserted North London street, both spreads share the same rag & bone sensibility: a contemporary take on a classic British aesthetic.