Google Glass
looking forward at mobile technology

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Google has released the first official promotional video for Google Glass, the augmented reality glasses they unveiled back in 2012, which should be available to the public sometime toward the end of 2013. The video highlights what is perhaps the device’s most interesting new feature: hands-free voice augmented display. To start a command simply speak to yourself. “Okay, Glass” you say, and then you can tell your glasses to take a picture, translate your words into another language, make a call, or send a message. Widely understood to be the next generation of Smartphones, Google Glass represents the future of mobile technology (and also maybe the beginning of the cyborg revolution).

This video splices together footage from the point of view of several people wearing their Google glasses while doing dangerous activities: barrel rolls in a jet, riding a hot air balloon, juggling fire, and engaging in a Samurai sword fight. While you might not schedule a bungee jump on the first day you wear yours the video still showcases their ability to capture memories and take on everyday tasks. Glass is equipped with live-sharing, messaging, maps, camera, video recording, reminders and, of course, full Googling capability.

Google Glass made its fashion debut at New York Fashion Week last year, on the runway at Diane von Furstenberg’s Spring 12 presentation. The designer and her models sported the glasses during both the preparation and the show itself, capturing behind-the-scenes candids, backstage moments, and runway footage which was later turned into a video.  Google Glass could be seen to have all kinds of interesting applications for the fashion industry at large – editors will have the ability to stream runway shows with live commentary, models can provide a new perspective at photo shoots, and designers can offer behind-the-scenes first-person looks into their Fashion Week preparations. Google is also in talks with eyewear designer Warby Parker to develop the glasses’ overall aesthetic before making them available to the public. Because just imagine if we all had to walk around wearing those visors from Star Trek.