FASHGIF
Making fashion move on Tumblr

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As you may have noticed during our sale, SSENSE loves a good GIF. So naturally we were attracted to FashGif, a Tumblr that turns runway photos into strangely addictive moving snapshots. Its clever animations create a new and uniquely digital way of interacting with fashion imagery. We spoke to Greta Larkins, the Melbourne-based trend forecaster and product designer behind FashGif, about her practices. See her exclusive GIF for SSENSE at right.
 
 
How did you first become interested in fashion and fashion illustration?
I never really had a focused interest in fashion until I started assisting on trend reports for an accessories company I worked for a few years ago. Suddenly I really enjoyed following each season. The through-lines within the collections and the journey of the brands and designers became instantly engaging. FashGif was the result of this interest, and a growing love for Photoshop; I see it as a way to interact with the collections. I can explore trends, themes or key looks within the GIFs, or just have a bit of fun with each animation.
 
Which designers inspire you the most?
For seasons now I can't go past Christopher Kane. His latest collection (Resort 2014) is really quite astounding; he just has a knack for exploring so many ideas but still keeping a cohesiveness between each piece. You always know when you're looking at a Kane garment and I believe it takes real skill for a designer to establish such a strong signature without being repetitive.
 
Your work has a virtue that’s severely lacking in most fashion illustration: humor! Which GIFs couldn’t you stop laughing over?     
Well, I always remind myself that fashion should be good fun! If you're going to take risks with your wardrobe, that needs to come with a good dose of humor. Most recently, I think a GIF from The Row jumps out, there was something about this striking butter yellow two-piece. I couldn't resist!
 
How do you think the internet is changing the way we look at fashion?
Most apparent is how something that is fundamentally 3D and about texture, about how it feels, is suddenly 2D and you can't touch it. I think it's also playing a big part in the rise of prints, as they are (for the most part) very photogenic so they jump off the screen more than, say, a crisp white tee. I think that's why they're so prominent in street style fashion. Fashion is also becoming more accessible but, in turn, more replicable. 
 
What are your favorite trends for FW13… to wear and to animate?
I've recently chopped all my hair off so I'm looking forward to experimenting with more androgynous looks this season, especially the oversized coats! I'm also a big fan of a full skirt so I'm loving the cinematic vibe that ran through many of the Fall collections. To animate, Givenchy's Bambi collage sweater was a favorite; Kenzo's eyes, which are just so rad; and the Alexander McQueen pearl statement gowns.

Images top to bottom: Christopher Kane FW13 for SSENSE, Rick Owens SS13, Theyskens' Theory SS13, Marc Jacobs SS13, Helmut Lang PF13