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Peter and Henriette Simonsson founded The White Briefs in 2009 with a distinct challenge in mind: design the perfect pair of men's underwear. The Southern Sweden-based label remains focused on presenting a narrow range of perfected basics for everyday life. All knits are manufactured out of GOTS-certified organic cotton locally sourced in Peru. Balancing informed design with responsibility, The White Briefs aims to present a product designed with ethical, functional, and sartorial excellence in mind.