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Inspired by the rebellious spirit of America and the intrigue of unflinching authenticity, R13 introduced its eponymous denim collection in Fall 2009. The R13 icon bears a rattlesnake with 13 rattles and the timeless, steadfast motto, "Don't Tread On Me" R13 brings seasonal essentials to life, inspired by a woman who is introverted, artsy and full of fire. Instinctively a step ahead, she effortlessly dictates cool. She is elusive, confident, tough, a little androgynous and a lot rock and roll.