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Ksubi is a collective of artists and designers, a family of friends and one of Australia's most notorious fashion labels. Five years ago, ideas, individuality and authenticity was all that held Ksubi together. It was just a thought, a feeling and the surfside project of a group of young hopefuls. It has evolved into an underground subculture, a lifestyle and an international presence with a cult following. It's a modern punk classic; a soft-core youthful rebellion and, above all, an energetic exercise in art and humor.