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A.P.C. is a French ready-to-wear fashion label, founded in 1988 by Tunisian designer, Jean Touitou. An acronym for Atelier de Production et de Creation, the brand is known for its minimalist, simple and chic staples. It is the Parisian fashionista's go to for high-quality basics, with items such as Breton-striped sweaters and flirty dresses. A.P.C. is effortlessly cool, urban and modern.