Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, timeless, 1970's-inspired jeans, with a trendsetting appeal. Today, True Religion is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants, all with that vintage feel. True Religion is and always will be timeless, hippie, bohemian and chic.