About RAD BY RAD HOURANI

Jordan-born Rad Hourani launched his eponymous label in Paris in 2007, featuring his famed structured, futurist unisex designs. The Rad label has challenged the popular fashion calendar by blending seasonal accents and releasing collections identified only by their serial numbers. Blurring the boundaries of not only seasons, but gender roles as well, Hourani's minimalist and monochromatic designs can appear in context anywhere, and on anyone.