Bulgarian Petar Petrov is based in Vienna where he has headed his own menswear label since June 2002. The line aims to create an aesthetic image, distanced from any ideological concepts. It is about contrast, the mix between high and low culture, elegance and street life. The style is elegant without being well-groomed and stylish without trying too hard, intrigued by cultural differences and force. The purest and simplest aesthetic of forms, mixed with the activity and vitality of life itself.