Joe Haller and Ian Hannula founded Nice Collective in 1997 as a company that would incorporate their interests of fashion and music. The duo employs natural fabrics, unique finishing techniques, neutral colors, bold low-res graphics, and architectural design to create a collection that is innovative, smart, wearable, and adaptable to a wide range of environments. Known for outfitting touring musicians and celebrities, Nice Collective's winning combination of luxury, multimedia and pop culture has amassed a devoted cult following.