British-native Markus Lupfer's eponymous label took off in 2001 through his celebrated re-invention of basics. Famously a streetwear designer, Lupfer strives to update classic wardrobe essentials to produce strong, looks featuring his signature bold prints, unique embellishments and embroidery. Lupfer's timeless silhouettes are subverted with bold fabric choices, effortlessly elevating his playful aesthetic.