Maison Kitsune began in 2002 as a side project to an electronic music label of the same name by Daft Punk manager Gildas Loaec and Japanese architect, Masaya Kuroki. Kitsune, named for the Japanese word for "fox", is acclaimed for its relaxed aesthetic and simple cuts for men and women. After humble beginnings in Japan and Paris, the label has become celebrated for its classic looks, emblazoned with the kitsune fox.