Established 2004 by Astrid Olsson and Lee Cotter, Fifth Avenue Shoe Repair initially only released knitwear and jersey pieces for women. After much success however, the label delved into men's wear in 2006, picking up the 'New Coming Designer of the Year' award from Men's Magazine Cafe. Since then the momentum has failed to cease as sleek new avant-garde designs embodying the edginess Sweden has come to be renowned for, continue to arrive.