Elvis Jesus has given sweet release to a sub culture of dedicated fans since its glittering launch in 1997. Embracing a rock & roll philosophy, the label was born out of the counterculture musings of the likes of Kinky Friedman and Hunter S. Thompson. Elvis Jesus epitomizes the anti-capitalist rock & roll rumblings that have subverted the establishment as far back as people could think, write, chant and sing their passions.