Gareth Moody of denim brand, Ksubi, imagined Chronicles of Never in 2006. Born from the desire to design with different mediums and shapes, the first collection of unisex jewelry was the beginning of the forthcoming ready-to-wear collection known today as Chronicles of Never. It has since evolved into a full unisex fashion line and Moody's ongoing commitment to creative collaboration and consistently cross-discipline approach to fashion has built a strong identity for the label: one that encompasses art and a strong conceptual framework.