Cheap Monday was born in 2000 when friends, Orjan Andersson and Adam Friberg released their signature skinny, unwashed tight jeans in 2004 as a low-budget alternative to the expensive denim brands. The first 800 pairs sold out within weeks and Cheap Monday was born. It developed into a full brand by 2005 and now the high-fashion, high-attitude denim and apparel is available worldwide, still at competitive prices.