3.1 Phillip Lim's raison d'etre is providing an approachable designer experience, with beautiful everyday classics accented with touches of madness. The result: cool, easy, chic looks for men and women that embody youthful elegance and personal style. "3.1 is about clothes that refine instead of define. A refinement that's a bit classic in attitude, but imparts a sense of individual style without looking or feeling forced. Confident, unidentifiable, chic and most of all effortless."