BRITISH FASHION MAGNATE JOHN RICHMOND BEGAN DESIGNING ROCK-GLAM STREETWEAR UNDER HIS OWN NAME IN 1982. A CELEBRATION OF THE ENERGY, CREATIVITY AND UNPREDICTABILITY OF YOUTH AND STREET CULTURE, RICHMOND'S DIFFUSION LINE RICHMOND DENIM TAKES INSPIRATION FROM MUSICAL MOVEMENTS AND APPLIES UPSCALE ITALIAN PRODUCTION AND TAILORING.