INSPIRED BY THE REBELLIOUS SPIRIT OF AMERICA AND THE INTRIGUE OF UNFLINCHING AUTHENTICITY, FOUNDER AND DESIGNER KNOW BY THE ALIAS R13, INTRODUCES THE EPONYMOUS DENIM COLLECTION IN FALL 2009. THE R13 ICON BEARS A RATTLESNAKE WITH 13 RATTLES AND THE TIMELESS STEADFAST MOTTO, "DON'T TREAD ON ME". R13 BRINGS SEASONAL ESSENTIALS TO LIFE, INSPIRED BY A WOMAN WHO IS INTROVERTED, ARTSY AND FULL OF FIRE. INSTINCTIVELY A STEP AHEAD, SHE EFFORTLESSLY DICTATES COOL. SHE'S DELICATELY ELUSIVE, NEVER PANDERS AND IS INCREDIBLY CONFIDENT. SHE'S TOUGH AND ANDROGYNOUS AND ALWAYS EMANATES A LITTLE ROCK AND ROLL.